The SCAE World of Coffee event could not have been set at a better time or place. In the cushiony Côte d’Azur town of Nice, France, the scenery was perfect for a successful coffee event, and set in late June, the weather was absolutely magnificent. These were the aspects that made it worth our while:
– Watching the masters in their field
Before the actual event kicked off, the SCAE had organized (for the very first time) a Roasters’ Summit. Unfortunately, we couldn’t make it to these mindblowingly interesting (so we heard!) classes, but that also meant we were mentally fresh for three days of coffee craze.
In the course of the three days, the SCAE showcased no less than four World Championships. The global coffee community had sent out its sons and daughters for the World Latte Championship (28 countries, won by Hisako Yoshikawa, Japan), the World Coffee in Good Spirits Championship (21 countries, won by Victor Delpierre, France), the traditional World Cup Tasters Championship (35 countries, won by Lajos Horvath, Hungary) and for the very first time: the World Coffee Roasting Championship (11 countries, won by Naoki Goto, Japan). It was fascinating to see all these Masters at work in one location!
– Networking in person
As a specialty green coffee trader, we are always aiming at meeting like-minded people in our sector. The SCAE World of Coffee gave us an excellent opportunity to talk to our colleagues (there were 3100 of them!), whether they were oriented to the consumption or the production side of the coffee spectrum. And, as time went by so fast at the event, we continued our conversations in nearby restaurants. On Thursday, after adjourning the business side of that day, we welcomed some of our partners to a great dinner on the shore of Mediterranean Sea. Nights like these are irreplaceable for our clients and us, and will last as a great souvenir for a long time to come.
– Making a lot of new friends
And of course, there is no coffee event without the fantastic coffee people! During our stay, we met countless people who are as thrilled about coffee and who share our views. After a hard day’s work on the event, we could attend some more informal occasions as well, like a late-night cupping session and even a beach party. Putting so many coffee people from all over the world together can only lead to one thing: some great new coffee friends!
In retrospect, the World of Coffee event in Nice was a great experience for 32cup. Next year, the WOC will take place in Rimini (10-12 June 2014), and we are determined to play a bigger role in it!