• Bashasha Supply Chain

Supply chains in Ethiopia have not traditionally favored the individual farmer. In many cases, they can be long and opaque. In the case of our Bashasha smallholder project, our local networks and programs help make the chain short and sweet. We are truly buying directly from the producers 

Producergrouped by location choose an exporter and a miller as service providers to deal with logistics, coffee milling and exportation. All the while, traceability for each producers’ lots is maintained throughout the supply chain. What this means is that the FOB price paid by the importer goes directly to the farmer. Farmers are receiving in their hands—or bank accounts—the full amount that importers are paying for their coffee 

An Inspiring Structure

The Bashasha project has also incentivized smallholder farmers to improve their coffee quality. The biggest motivator, as most would guess, is financial. Especially with new opportunities to sell directly to international buyers, farmers have a lot more to gain from investing in quality on their farms.  

Improving coffee quality is not just a matter of monetary gain. Quality improvement is also tied to pride in one’s own production and in Ethiopia’s role as producers (and consumers) of highquality coffees.  

Previously, exported coffees were usually an amalgam of many producers’ cherry. This obscured each producer’s individual cherry quality and lowered the incentive to produce the highest quality possible. The Bashasha project brings the focus back to individual producers potential by marketing coffees from single farms. 

When their coffee is sold to international buyers and marketed with their names, coffee farmers take increased pride in producing good quality coffee. Additionally, when their coffees are representing their country on coffee shop shelves, farmers feel pride that their high-quality coffee is conveying the value of Ethiopian coffee to customers in other countries.   

An Opportunity to Support Bashasha

This is an opportunity for roasters to get in from the very first season,” Sofie says. I think it’s important that people see why these producer projects are important. It’s people behind these coffees. It’s not big organizations where the profits get diluted. It‘s small. It’s a family unit that has a farm and that can employ people locally.”  

When yopurchase a coffee in the Bashasha Smallholder Selection, a significant portion of the profits go directly into the hands of the producers. Based on our calculations and local market conditions last season, the farmers who participated in this supply chain model gained up to 25% more than others in the Jimma area. 

But it doesn’t stop there. Much of that money goes back into the local community. With more money, family farms can afford to hire better trained seasonal staff, especially those they’ve hired in the past and know they can depend upon. This puts more money in the pockets of other community members and increases overall cherry quality  

Get Coffee; Give Opportunities

Not only are we excited to be offering Biya Faris and Musasa Abu Lulesa’s fantastic coffees, but we’re also thrilled to announce that a portion of each sale of Bashasha Smallholder Selection coffees will go to the Girls Gotta Run Foundation. 

In addition to donating 5 euro cents per kg for all Bashasha Selection coffees purchased, 32cup will also provide a 1:1 match on any customer donations, up to an additional 5 cents per kg. Donations will go to help increase education and lifelong health for girls in Ethiopia through our partnership with the Girls Gotta Run Foundation. GGRF offers girls and their families an alternative to early marriage by providing athletic scholarships paired with a holistic, life-scale approach for vulnerable girls ages 11 to 18.  

Each scholarship helps a girl attend secondary school for a year. It also provides healthcare for her and her mother as well as meals, schoolbooks, tutoring and access to sanitary facilities. The program helps girls acquire important life skills such as family planning, financial literacy, nutrition, healthy relationships and more. 

Bashasha Supply Chain 

Biya Faris Natural Bashasha Smallholder Selection 

CPGP-3603-5: Dried apricot, berries, Jammy, spices | Score: 85.5  

We’re excited to offer this coffee from Biya Faris. Biya employs 16 people during the harvest season to ensure careful cherry selection during harvest. He employs an additional 6 people to further sort harvested cherry at the drying beds to ensure only the ripest cherry is dried and included in this lot 

Biya also raises cows and nurtures six beehives for honey as additional sources of income. Though coffee trees are self-pollinating, having pollinators like bees on coffee farms actually offers several  beneficial effects. The presence of bees on coffee farms has been found to make cherry more uniform, which can make harvesting easier as more cherry matures at the same rate and make natural processing more predictable.   

Musa Abu Lulesa Bashasha Smallholder Selection 

CPGP-3606-1 (Washed): Blood orange, black tea, red berries, peach 
CPGP-3603-1 (Washed): Black tea, lychee, orange, peach 
CPGP-3603-6 (Natural): Berries, plum, hint of bergamot, chocolate 

Musa is a prolific coffee farmer and businessman. He started with 6 hectares given to him by his father, who is also a coffee farmer. Musa worked tirelessly, and he was selected in a competition held by the Ethiopian government in 2006 as the model Ethiopian farmer. The prize was 2,000 Ethiopian birr and a trip to Uganda, where the African Fine Coffees Association was being held that year. With the prize money, Musa expanded his land to a total of 44 hectares.  

After his win in 2006 and the expansion of his land, Musa fell from the public eye and, without the support of the government his coffee was, like most smallholders, sold through the Ethiopian Commodity Exchange (ECX). Due to the high number of middlemen between Musa and the final buyer, he saw smaller profits when selling through the ECX. In 2016 Musa attained a license to sell to international buyers outside the ECX in 2016.

Musa has worked tirelessly to help other farmers in the region, as well. His work illustrates the impact one innovative person can have, as one can see from the comments from fellow farmers and friends on our recent Facebook post.

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